Gen.G Rebrand

Esports Graphics Esports Rebrands

Gen.G Rebrand

Established in 2017, Gen.G is the leading esports organization connecting the U.S. and Asia. Ranked #6 in the inaugural Forbes list of the world’s most valuable esports companies, Gen.G is the only major organization that owns and operates top teams in the world’s leading esports markets — China, South Korea, and the United States.

Task

For this project I wanted to make the fans of Gen.G feel like an exclusive community of people, to do this I researched closely how designer clothing and streetwear brands created strong brand equity through apparel and social media design. By applying these patterns to my branding for Gen.G I was able to dramatically increase brand equity.